Conscious Consumer Spending Index (#CCSIndex)


Good.Must.Grow. benchmark study demonstrates climb in socially responsible spending, but lack of knowledge is a significant hurdle for continued growth.

2014 Infographic 2014 Press Release
2013 Detailed Findings
2013 Press Release


Why Purpose, Not Cash, Is King in the Food Industry

Forbes | May 2014

Americans Want To Give Back With Their Purchases--Not With Charity

Fast Company | April 2014

Consumers Like Social Responsibility But They Aren't Sure What a Social Enterprise Is

Forbes | April 2013

Consumers Care About Buying from Socially Responsible Brands Now More Than Ever

Co.Exist | April 2013

Here's Proof That Businesses Might Actually Be Changing For the Better

Huffington Post | February 2014

Do Consumers Trust Your Cause

Companies4Good | May 2013

GmG Views

Creating The Committed Consumer, Social Enterprise’s Next Big Mission

Co.Exist | November, 25 2013

Social Enterprises Must Move Beyond Purpose

Co.Exist | April 23rd, 2013

Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit’s Brand

Co.Exist | February 21st, 2013

About the Survey

This study was conducted in partnership with Supportive Research Solutions and What They Think Research. Sampling was provided by ResearchNow. Data was collected between February 20 - March 10, 2014. In total, 1,010 Americans were surveyed. Margin of error is +/-3%.

About Good.Must.Grow.

Good.Must.Grow. provides strategic marketing support for socially responsible businesses, nonprofit causes and organizations that are focused on health + wellness. We want to be part of a revolution that drives societal change by sparking increased charitable giving and community involvement as well as unprecedented levels of corporate social responsibility. Proud to be a Certified B Corp. See how we’re #GrowingGood at

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