Socially Responsible Shopping Crawls Upward While Charitable Giving Makes a Comeback in Third Annual Conscious Consumer Spending Index (#CCSIndex)
TOMS Shoes, Microsoft, Honest Company, Whole Foods Among Most Cited Organizations in Inaugural #CCSIndex Top 20 Good Company Poll
Charitable Giving Cools as More Consumers Turn
to Responsible Shopping as Way to “Give Back”.
Purpose Driven Consumers Planning Sharp Increase
in Socially Conscious Purchases.
Co.Exist | April 2013
The #CCSIndex is an ongoing benchmarking study of the “do good” revolution. It tracks a variety of trends in charitable giving and conscious consumerism, including the importance consumers are placing on purchasing from socially responsible companies, actions taken to support such products and services, and future intent to increase the amount they spend with responsible organizations.
Good.Must.Grow. provides strategic marketing support for socially responsible businesses, nonprofit causes and organizations that are focused on health + wellness. We want to be part of a revolution that drives societal change by sparking increased charitable giving and community involvement as well as unprecedented levels of corporate social responsibility. Proud to be a Certified B Corp. See how we’re #GrowingGood at goodmustgrow.com.