As a nonprofit, multiple challenges face you in your quest for sustained growth and broader impact. Effectively reaching the people you’re trying to help. Recruiting and retaining volunteers. Proving your impact. Oh, and then there’s the small job of fundraising.
100% increase in the number of nonprofits the last 15 years
The number of nonprofits registered with the Internal Revenue Service has doubled to 1.5 million organizations over the past 15 years. Meanwhile, for as long as we’ve been measuring it, charitable giving in the U.S. has remained constant at about 2% of GDP.
384:1 marketing spend of major brands compared to nonprofits
If it weren’t tough enough for nonprofits to differentiate amidst the swell of competing charities, the added difficulty of standing out in a world dominated by major brands is a real and growing problem. Estimates show that $730 billion is spent annually on marketing in the U.S. Nonprofits are outspent 384 to 1. While not terribly surprising, that’s a problem when you’re trying to gain attention for a worthy cause.
76% of nonprofits are going without a marketing strategy
According to recent studies, only a quarter of nonprofits (24 percent) have a written and approved strategic marketing plan for the year ahead. Investing in strategic marketing is critical for organizations that expect to maintain current revenues, recruit quality volunteers and consistently reach the people they aim to help.
Good.Must.Grow. aims to help nonprofits thrive by providing top-shelf marketing resources offered at affordable rates, while making strategic help available pro-bono for qualifying start-up or early-stage charities.
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