Conscious Consumer Spending Index

Is Good Still Growing During the COVID-19 Pandemic? New #CCSIndex Findings

The COVID-19 Pandemic Has Led to a Surge of Socially Responsible Behaviors According to a Special Release of the #CCSIndex

Learn More

certified b corporation

Good.Must.Grow is a Proud Certified B Corporation

As a B Corp, we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Learn More

CHC Wellbeing

Finding Your True Potential with CHC Wellbeing

Learn how we helped CHC Wellbeing redefine the corporate wellness space and position itself as a leading provider of wellbeing improvement solutions.

Learn more See More Work

2019 Change Maker - Good.Must.Grow.

Best for the World Honoree

Good.Must.Grow. was recently recognized as a Best for the World honoree by B-Lab for its social impact, an honor reserved for the top 10% of Certified B Corps!

Learn More

Growing good by any means

Think of us as a marketing agency, strategy consultancy, coalition builder, thinktank, cause crusader, and whatever else it takes to create positive change!

More On Our Story

What We Do

Meet the team

Heath Shackleford

Heath Shackleford is an experienced marketer, social entrepreneur and national thought leader with 20 years of varied experience and a master’s degree in mass communications. Earlier in his career, he led strategic communications campaigns for global brands such as Arthur Andersen, Deloitte Consulting and Northwestern Mutual while with top-ten PR...

Meet Heath

Debbie Pierce

Debbie Pierce has spent her career helping companies acquire customers and engineer meaningful relationships with them in order to realize long term loyalty.  She is a renowned expert in research, product development and launch who innately integrates the customer into the entire process.   A big portion of her...

Meet Debbie

Nate Shuppert

With more than 20 years of experience in video production, Nate Shuppert brings a wealth of knowledge and skill to every project he manages.  In addition to socially conscious projects with Good.Must.Grow., Nate has worked with an impressive entertainment roster that includes musicians like Charlie Daniels, Buddy Guy, Robben Ford, Amy...

Meet Nate

Assembling the Team - Super Interviews

THE types of companies we help


You have a story. You are making a difference. We'll provide you with top-shelf marketing resources at affordable rates so everyone will know who you are, what you do and how they can help.

Learn More

Social Business

Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry's. We'll make sure your social business is the next case study, the next media sensation, the next "best place to work".

Learn More

Health + Wellness

There is no greater challenge facing us than the growing healthcare crisis. We help wellness-minded orgs drive change, communicate effectively, and achieve healthy returns.

Learn More

what clients are saying

We were blown away with how Good.Must.Grow. was able to translate our ideas into fresh and compelling language. Heath and team did an amazing job of helping us develop a better story for our organization. Working with Good.Must.Grow. has been awesome!

Leah S.

Wildflower Health


Conscious Consumerism Is Broken, And I Know Why

The latest Conscious Consumer Spending Index data is a mix of thumbs up and thumbs down results. Read our Fast Company article to see what we think is wrong with the "do good" revolution, and how to fix it.

Read More

Good.Must.Grow. Named in Best for the World Ranking of B-Corps

Good.Must.Grow. named as a 2019 Best for the World Honoree by B Lab, based on our community impact and year-over-year improvement in B Impact Assessment scoring.

Read More

giving back – featured nonprofit partners

A 21

Ongoing contributor to A21 and its campaign to end human slavery.

Family Foundation Fund

Helped design and market The Fatherhood Games, an annual fundraising event to support fatherless boys.

Social Enterprise Alliance

Led formation of Indianapolis chapter for the SEA, to extend its impact on social enterprise.

Conscious Consumer Spending Index


The COVID-19 Pandemic Has Led to a Surge of Socially Responsible Behaviors According to Special Release of the #CCSIndex

Learn More